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Out-of Stocks Cost European Manufacturers Up to €4 Billion Annually; Nielsen’s New Tool Can Help Keep Shelves Stocked
London, UK, 29 August 2007
Decisions Made Easy, a global business unit of The Nielsen Company, and leading provider of analytical software and services for business users at fast moving consumer goods (FMCG) companies, announced today the release of its unique software tool that enables FMCG manufacturers to leverage data directly from retailers in order to manage on-shelf availability. It is the only solution on the market that helps FMCG companies address availability at the retail shelf, in addition to addressing other critical business issues including retail execution and complete market reporting. Designed to help suppliers reduce out-of-stocks by providing greater visibility into product availability and store operations, the solution integrates Direct Data, including retailer supplied point-of-sale data, store inventory orders, distribution center data, shipments and forecast data, and analyzes it through Cipher®, Nielsen’s industry’s-leading FMCG reporting and analysis tool.
Industry research estimates out-of-stocks cost FMCG companies €4 billion annually in Europe. Nearly 90% of out-of-stocks occur in the last 50 meters of the supply chain leading up to retailers’ shelves.
“Out-of-stocks are costing FMCG companies billions of dollars,” said Mike Nickituk, European Director, Decisions Made Easy . “Not only do we provide a solution to help companies resolve current out-of-stock issues, but our product also identifies points of failure to prevent future out-of-stocks. Providing suppliers with this level of control over availability will lead to lower inventory and fewer out-of-stock situations, resulting in lower costs and increased sales.”
Key features of the availability management application include:
- Alerts based on value, duration, live event status, or other attributes to prevent future stock-outs. Customised for each user and displayed in a web-based executive dashboard, alerts offer an important warning when products and stores require immediate action.
- Standard reports are automated for easy creation to save time.
- Actionable templates, including recommended replenishment quantities and distribution center orders, to resolve issues.
- Automatic feeds for existing back-office supply chain applications, such as SAP, with near real-time data to improve forecasting capabilities and supply chain processes and close the availability loop.
“Our solution enables FMCG companies to quickly get to the heart of critical information in massive amounts of data,” said Nickituk. “Knowing the urgency and potential impact of each availability issue helps suppliers prioritize and take action. Having this information at their fingertips strengthens their position as a trusted adviser to the retailers and fosters greater collaboration.”
About Decisions Made Easy
Decisions Made Easy, a global business service of The Nielsen Company, provides software and services focusing on Direct Data for business users at consumer goods companies to maximise retail sales through intelligent demand and supply side analytics. For more information, please visit www.decisions-made-easy.co.uk.
About the Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com
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